Financial Fluency: Learning to Trust Yourself & Simplify Your Decisions — with Tracy Bech of 60 Minute CFO
How do you move forward when you’re not sure what comes next? And what information do you need to make the most aligned decisions?
In this episode, Lucy is joined by Tracy Bech, the Author and Co-Founder of 60 Minute CFO.
Tracy has launched, run and sold multiple successful businesses, including a website design agency, a designer jewelry e-commerce store, and now a business finance course and consultancy that she founded with her dad.
Tracy’s here to share the story of her entrepreneurial journeys and show us how being unafraid to fail helped her move past imposter syndrome and create her version of success. She also unlocks the tried-and-true principles of finance — not from a CPA lens, but from the perspective of an empowered collaborator.
Tune in for inspiration to design your life around your dreams with the financial fluency you need to understand what’s possible.
Jump into the conversation:
[5:00] How Tracy cultivates her mindset & follows “glimmers”
[6:30] Why Tracy designed her life around where she wanted to live
[12:00] The story of Tracy’s first business
[17:00] Skill-building, imposter syndrome and the importance of perspective
[25:00] How Tracy pivoted to e-commerce and built a multi-million dollar jewelry business
[38:30] What to do when you don’t know what you want
[46:00] Tracy’s totally unexpected partnership with her dad
[50:00] Unlocking financial fluency and Tracy’s tried-and-true ratios
[63:00] The importance of celebrating & bragging on yourself
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Mentioned in the episode: Gorge Women in Business & Deschutes Women in Business
More about our guest:
Tracy Bech is on a mission to empower business leaders with the knowledge and tools to build thriving enterprises by mastering the language of finance. She specializes in curating moving industry-specific best practice groups of CEOs, fostering an environment where financial insights are shared, compared, and benchmarked regularly.
With a deep understanding of the challenges that entrepreneurs face, Tracy's journey from an intuitive, seat-of-her-pants entrepreneur to a financially-focused business leader has been transformative. She recognizes that financial fluency can often be intimidating, but she's here to demystify it for you.
Tracy is also a prominent speaker and educator at 60 Minute CFO, a book and consultancy practice dedicated to simplifying complex financial concepts. Her dedication to teaching and mentoring shines through in her engaging talks and workshops.
A serial entrepreneur, Tracy loves thinking up business ideas and writing business plans. When she's not focused on business, you can find her spending time in the outdoors in the Pacific Northwest. She's a mom of 2 curious kids and wife to an inventor husband.
